Tuesday, August 24, 2010

Latest : Absolut 72 变 (Sealed) ---> 700ml



Absolut Vodka, the world’s leading premium vodka, launches its first-ever China Limited Edition Absolut 72 Bian, in collaboration with the Chinese avant-garde artist Gao Yu. To celebrate the release, Chinese top fashion photographer Chen Man created a series of avant-garde photo artworks for this limited edition. Absolut 72 Bian is available in the China market from August 2010. The name Absolut 72 Bian was inspired by the ancient Chinese mythical figure, the Monkey King. Bian means “transform” in Chinese, and refers to the 72 transformations made by Monkey King during the novel Journey to the West. Gao Yu created surreal, cartoon-like features to this classical figure to express a unique and distinctive fusion of traditional and modern art. He gave a traditional Chinese panda the ability to transform himself into the Monkey King amidst smoky red clouds. At the focal point of the design is the words ‘Absolut’ and, in Chinese, ‘72 Bian’ written in distinctive Chinese red reflecting the style of the modern culture. “Monkey King is the ancient mythical Chinese character that people of my age grew up with”, Gao Yu said about his design, “His unrestrained character, boldness and creativity inspired us to explore our potentials. Moreover, the ability to morph into 72 transformations depicts perfectly the character of innovation. By integrating a panda in the costume play of the Monkey King in the design of this limited edition, I was able to effectively bring together the traditional Chinese elements and the innovative brand value of Absolut Vodka.” Chinese well-known fashion photographer Chen Man developed a series of visual pieces exclusively for the release of Absolut 72 Bian and its four cocktails. In order to highlight the Chinese features of the concept and to express the spirit of the Absolut 72 Bian, Chen Man used Asian models for shooting and showcased the different elements of the four cocktails into models’ outfits. Chen Man said that her initial intention on this project was to “deliver a whole new synaesthetic experience for people from visual to taste while watching the artworks. We aimed to show the various cocktail tastes created by Absolut Vodka China Limited Edition as well as to highlight the essence of the brand —— contemporary, bold and creative.” Previous launches – Absolut Second Skin (2005), Absolut Bling Bling (2006), Absolut Disco (2007), Absolut Masquerade (2008), Absolut Mini Bar (Summer 2009) and Absolut Rock Edition (Winter 2009) - were all achieved great success in the market. In 2010, the first-ever China Limited Edition Absolut 72 Bian will redefine the trend of China Chic. The brand is going to release 350,000 bottles exclusively for the Chinese market this August 2010.

Wednesday, August 11, 2010

Latest : Absolut Rock 750ml



Here on display is 700ml, 750ml & 1 liter. IN AN ABSOLUT WORLD, YOUʼRE WITH THE BAND– ABSOLUT PRESENTS A NEW STYLISH ROCK & ROLL GIFT PACK AND A CREATIVE COLLABORATION BETWEEN DANNY CLINCH AND WOLFMOTHER To pay tribute to rock-and-roll, ABSOLUT, the leading international premium vodka, is launching the ABSOLUT VODKA ROCK EDITION, a limited edition bottle wrapped in a leather- and studs gift pack. In its celebration of rock, ABSOLUT has also brought together visionary rock-and-roll photographer Danny Clinch and the sought-after rock band Wolfmother. This is to ensure a creative collaboration that invites you to take part in the authentic rock-and-roll lifestyle – to come behind the scenes to roll “with the band.” For several days, Danny followed Wolfmother around Los Angeles, taking more than 4000 documentary photos. Danny has also produced an exclusive directorʼs cut film, depicting his vision of rock-and-roll, and showing his amazing images come to life. Danny Clinch is one of the worldʼs most renowned rock photographers, with classic images of Bruce Springsteen, Neil Young and Tom Waits in his portfolio. “The coolest part of this initiative is that ABSOLUT basically asked us to do what we normally do. Wolfmother was recording and performing, and I captured this with my camera." Wolfmotherʼs singer, Andrew Stockdale, says, "ABSOLUT introduced us to Danny Clinch, inspired us to collaborate and gave us the space to do our thing. The best results happen when artists are trusted to do what they do best, and Danny has used that freedom to capture an authentic day in the life of Wolfmother – recording in the Sunset Studio in L.A., playing a gig and hanging out at the Roosevelt Hotel. This campaign invites people behind the scenes to experience a bit of the classic rock-and-roll dream”.

Monday, August 2, 2010

Latest : Absolut Vodka 50ml (Plastic Bottle)



(L to R) Absolut Apeach, Absolut Berri Acai, Absolut Citron, Absolut Kurant, Absolut Mandrin, Absolut Mango, Absolut Pears, Absolut Peppar, Absolut Raspberri, Absolut Ruby Red, Absolut Vanilia, Absolut Vodka & Absolut Vodka (Plastic Bottle)